Your Password Policy is Useless – The Future of Authentication in UAE

It’s time to face the truth—passwords are broken. For years, businesses and individuals alike have been told to create “strong and unique” passwords for every login. But let’s be honest: how many users actually follow those best practices?

Most people reuse the same password across dozens of accounts. Others append an easy-to-guess number, like “123,” or choose familiar patterns that are simple for attackers to crack. With over 90 password-protected accounts per user on average, keeping track of unique credentials is practically impossible. And cybercriminals are exploiting this at scale.

In the UAE, a region known for its rapid digital growth and high connectivity, the risks of relying solely on traditional password-based access control are even more pronounced. From banking and government to healthcare and retail, cyberattacks exploiting weak passwords are a growing concern. But the good news is, a more secure and user-friendly future is within reach.

Let’s explore why your password policy is outdated, what the future of Identity Access Management (IAM) looks like in the UAE, and how businesses can embrace passwordless authentication, multi-factor authentication (MFA), and biometric authentication to build resilience against evolving threats.
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